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Albert N. Greco

The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020

The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020

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  • More about The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020

Format: Hardback
Length: 176 pages
Publication date: 01 July 2023
Publisher: Springer International Publishing AG

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.

Weight: 388g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031319631
Edition number: 1st ed. 2023

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