The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

The Strategy and Tactics of Pricing is a well-established and influential strategic pricing text that provides readers with a framework for managing pricing decisions in a more strategic and profitable manner. It discusses how to frame strategic choices that influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts from behavioral economics, a refined value cascade, and major revisions to chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools. It also includes an expanded discussion on Special Topics in Pricing, such as consumption-based pricing, outcomes-based pricing, and transformative pricing moves made in response to disruptive forces.

Format: Unspecified
Length: 336 pages
Publication date: 02 November 2023
Publisher: Taylor & Francis Ltd

The Strategy and Tactics of Pricing is a widely recognized and influential strategic pricing textbook that has been trusted by practitioners and students worldwide as a fundamental guide for value-based pricing. The book offers valuable insights on how to effectively balance the ability to create and extract value from markets by managing pricing decisions in a more strategic and profitable manner. Instead of simply calculating prices to cover costs or achieve sales targets, readers will learn to make more informed choices that proactively influence customer perceptions of value, optimize internal costs, and drive profitable demand curve shifts.

This edition includes updated discussions on leveraging concepts from behavioral economics, as well as a refined value cascade to structure the topics covered in this book. Readers will also benefit from:

Major revisions to over a third of the chapters, encompassing an expanded exploration of the role of artificial intelligence and machine learning analytics tools in evaluating new pricing opportunities.

Discussion of numerous new pricing and revenue-recognition models, such as consumption-based pricing, outcomes-based pricing, and others.

An expanded discussion on Special Topics in Pricing, which covers many of the transformative pricing moves successful companies have made in recent years in response to significant disruptive forces, including the pandemic and re-emergent inflation.

In-chapter textboxes and call-outs to highlight different pricing concepts in action, using actual examples of companies addressing market challenges.

Chapter summaries and visual aids to enhance the reader's understanding of the ideas and concepts presented throughout this book.

This comprehensive, managerially-oriented text serves as a valuable resource for professionals seeking to enhance their pricing strategies and achieve competitive advantage in their respective industries.

Weight: 668g
Dimension: 252 x 179 x 23 (mm)
ISBN-13: 9781032540726
Edition number: 7 ed