Anas M. Alahmed
The Struggle of Entertainment and Neoliberal Postcolonial Capitalist Politics in "New" Saudi Arabia: The Cultural Production of Modernity in the Global South
The Struggle of Entertainment and Neoliberal Postcolonial Capitalist Politics in "New" Saudi Arabia: The Cultural Production of Modernity in the Global South
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- More about The Struggle of Entertainment and Neoliberal Postcolonial Capitalist Politics in "New" Saudi Arabia: The Cultural Production of Modernity in the Global South
Anas M. Alahmed argues that the Entertainment Authority of Saudi Arabia was created in 2016 to introduce a "new Saudi" to the Western outsider audience and transform the country from a traditional and conservative kingdom to a new state dedicated to social modernization and openness. Globalization and neoliberal capitalism have reinforced the transformation of cultural production into global entertainment production, forcing the state to adopt neoliberal capitalism. The new modernity of Saudi Arabia has become a political tool through which neoliberal capitalists can create positive relationships with Western capitals as part of the postcolonial struggle of neoliberalism in the Global South.
Format: Hardback
Length: 208 pages
Publication date: 30 December 2022
Publisher: Lexington Books
Anas M. Alahmed contends that the Entertainment Authority of Saudi Arabia, established in 2016, aimed to introduce a "new Saudi" to the Western outsider audience and transform the country from a traditional and conservative kingdom to a new state dedicated to social modernization and openness. He argues that globalization and neoliberalism have reinforced the transformation of cultural production into global entertainment production, leading to the state's reliance on Western businesses to bring entertainment into the country rather than investing in local entertainment businesses. This has resulted in the adoption of neoliberal capitalism by the state. Alahmed provides evidence of how the new modernity of Saudi Arabia has become a political tool through which neoliberal capitalists can create positive relationships with Western capitals as part of the postcolonial struggle of neoliberalism in the Global South. He suggests that there is a connection between the role of geopolitical power in globalization and postcolonial studies that explains the struggles of indigenous cultures related to providing their own production to society.
Weight: 466g
Dimension: 159 x 237 x 20 (mm)
ISBN-13: 9781498593748
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