The Travels of Media and Cultural Products: Cultural Transduction

The book "Cultural Transduction: Theorizing the Movement of Media and Cultural Products Across Borders" presents the Cultural Transduction framework as a conceptual tool to understand the processes that media and cultural products undergo when they cross cultural and national borders. It provides a wide understanding of the procedures, interests, roles, assumptions, and challenges that foster or hinder the travels of media and cultural products through a series of examples from pop culture. The framework is developed from discussions in communication and media studies, adaptation and translation studies, and maps out the travels of media and cultural products from an interdisciplinary perspective. It provides a tool to analyze the markets, products, people, and processes that enable or constrain the movement of products across borders, useful for students and scholars in media industry studies, business studies, digital media studies, international media law, and economics.

Format: Hardback
Length: 84 pages
Publication date: 07 September 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate realm of cultural transduction, offering a conceptual framework for comprehending the processes that media and cultural products undergo when traversing cultural and national boundaries. Through a rich tapestry of examples drawn from the vibrant world of pop culture, encompassing films, television series, video games, memes, and various digital creations, the author aims to broaden the reader's understanding of the intricate mechanisms, interests, roles, assumptions, and challenges that shape the journey of media and cultural products across borders.

Organized into a cohesive narrative, the book encompasses a diverse range of case studies, theoretical debates, and international examples, providing a comprehensive examination of the various exchanges and transformations facilitated by both traditional media trade and the digital realm. It sheds light on the growing phenomenon of cultural products crossing regional, national, and international boundaries, highlighting discussions about the unique characteristics of border-crossing digital production.

The cultural transduction framework, rooted in the rich tapestry of communication and media studies, as well as adaptation and translation studies, serves as a valuable tool for analyzing the markets, products, people, and processes that either enable or hinder the movement of products across borders. It offers a comprehensive framework for those interested in delving into the practical aspects that underpin the negotiation and transformation of products as they navigate diverse cultural market settings.

This volume is a valuable resource for students and scholars alike, providing a fresh perspective on the dynamics of cultural transduction and its profound impact on the global media landscape. It serves as a cornerstone for further exploration, fostering a deeper understanding of the complex interplay between culture, media, and the ever-evolving world of commerce.

Dimension: 216 x 138 (mm)
ISBN-13: 9781032460345