The Two But Rule: Turn Negative Thinking Into Positive Solutions

John Wolpert's book "The Two But Rule: Turn Negative Thinking Into Positive Solutions" provides a guide to using momentum thinking to build unstoppable momentum for transformative ideas. It addresses common "but" complaints and discusses why toxic positivity and blind optimism can be harmful. The book offers step-by-step strategies for transforming objections into innovation rocket fuel and is a valuable resource for managers, executives, directors, and business leaders.

Format: Hardback
Length: 224 pages
Publication date: 15 January 2024
Publisher: John Wiley & Sons Inc

In his captivating book, "The Two But Rule: Turn Negative Thinking Into Positive Solutions," veteran tech innovator John Wolpert unveils an exhilarating, hands-on guide to harnessing the power of Momentum Thinking to propel you and your organization forward. You'll embark on a journey to create unstoppable velocity for your groundbreaking idea, product, or strategy, navigating through the endless objections and counterarguments that plague every innovator and changemaker.

You'll discover effective strategies to address common "but" complaints, such as "But that's too expensive," or "But that won't work," while simultaneously refining and polishing your idea into a captivating gem deserving of attention and implementation. Throughout the book, you'll delve into explanations for why a "but" statement should always be followed by another "but" statement, explore the detrimental effects of "toxic positivity" and blind optimism, and uncover step-by-step strategies for transforming momentum-killing objections into momentum-boosting innovation rocket fuel.

This invaluable resource is a must-read for managers, executives, directors, business leaders, product managers, professionals across various fields, government and academic leaders, and anyone seeking to conquer their most stubborn and intractable challenges. Prepare to embark on a transformative journey and unlock the full potential of your ideas with "The Two But Rule!"

Weight: 480g
Dimension: 161 x 238 x 19 (mm)
ISBN-13: 9781394221080