The Ultimate Guide to Storytelling in Business: A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact

Storytelling is essential for advancing our careers and businesses, and this book provides a proven methodology for creating compelling presentations, writing persuasive reports, and conveying important messages in meetings. It also includes a one-page story blueprint, emotional triggers, industry examples, and a 23-point checklist to ensure readiness for storytelling endeavors.

Format: Hardback
Length: 240 pages
Publication date: 22 February 2024
Publisher: John Wiley & Sons Inc

Storytelling is a crucial skill for advancing our careers and businesses. In this comprehensive book, you will learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings using stories that capture the attention of your audiences. The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You will discover a proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable, and repeatable way. The importance of creating a one-page story blueprint to road-test your story will also be discussed. Additionally, you will learn how to use emotional triggers to control the reactions of your audience and access a rich library of industry examples, ranging from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models, and the launch of groundbreaking technical ideas. A 23-point checklist will ensure that you are ready for your next storytelling endeavor, making this book a must-read for managers, directors, executives, and early career professionals alike. By leveraging the power of storytelling, you can generate impact and get your ideas recognized, setting yourself apart from others in your field.

Weight: 502g
Dimension: 235 x 160 x 24 (mm)
ISBN-13: 9781394234578