The United States of Sport: Media Framing and Influence of the Intersection of Sports and American Culture

American culture and politics have a significant impact on the sports industry, with the growth of mass media playing a key role in shaping opinions and values among Americans. The book "The United States of Sport" explores how media outlets have portrayed these intersections, highlighting moments and phenomena in American history that have impacted the sports industry.

Format: Paperback / softback
Length: 244 pages
Publication date: 27 October 2022
Publisher: Peter Lang Publishing Inc

Sports have been a constant presence in American culture and politics, with the Roosevelt administration's impact on the NCAA, Muhammad Ali's protest of the Vietnam War, and the rise of rap and hip-hop in the 90s and its penetration of the NBA's image all contributing to this relationship. The impact of American politics and culture on the sports industry, and vice versa, is evident throughout history, particularly in the 20th and 21st centuries. One avenue to explore this relationship is the amplification and growth of mass media, which has played a significant role in framing these intersections.

Many of the values that Americans hold dear to their identity, such as activism and protest, capitalism, freedom of expression, and competition, are permeated through the history of collegiate and professional sports in the United States. The media has played a role in shaping these opinions and values among Americans through its various outlets.

The United States of Sport examines how media outlets portrayed several of these intersections in politics, culture, and sports, with each chapter highlighting a moment or phenomenon in American history and its direct or indirect impact on some aspect of the sports industry through the eyes of newspapers, magazines, television, radio, and online news outlets.

The Roosevelt administration's impact on the NCAA was significant, with its policies and regulations shaping the organization's development and growth. The protest of Muhammad Ali against the Vietnam War was a powerful statement of activism and opposition to the war, which had a profound impact on the sports industry and American society as a whole. The rise of rap and hip-hop in the 90s and its penetration of the NBA's image was a reflection of the changing cultural landscape and the impact of music on popular culture.

These intersections of American culture, politics, and sports have had a lasting impact on the sports industry and American society. They have shaped the way that sports are played, watched, and discussed, and have contributed to the development of new forms of entertainment and media. As the sports industry continues to evolve and change, it will be interesting to see how these intersections continue to shape and influence the world of sports.

Weight: 363g
Dimension: 225 x 150 (mm)
ISBN-13: 9781433181733
Edition number: New ed