The United States of Sport: Media Framing and Influence of the Intersection of Sports and American Culture

American culture and politics have a significant impact on the sports industry, with the growth of mass media playing a key role in shaping opinions and values among Americans. The book "The United States of Sport" explores how media outlets have portrayed these intersections, highlighting moments and phenomena in American history that have impacted the sports industry.

Format: Hardback
Length: 244 pages
Publication date: 27 October 2022
Publisher: Peter Lang Publishing Inc

Sports have been a constant presence in American culture and politics, with the Roosevelt administration's impact on the NCAA, Muhammad Ali's protest of the Vietnam War, and the rise of rap and hip-hop in the 90s and its penetration of the NBA's image all contributing to this relationship. The impact of American politics and culture on the sports industry, and vice versa, is evident throughout history, particularly in the 20th and 21st centuries. One avenue to explore this relationship is the amplification and growth of mass media, which has played a significant role in framing these intersections.

Many of the values that Americans hold dear to their identity, such as activism and protest, capitalism, freedom of expression, and competition, are permeated through the history of collegiate and professional sports in the United States. The media has played a role in shaping these opinions and values among Americans through its various outlets.

The United States of Sport examines how media outlets portrayed several of these intersections in politics, culture, and sports, with each chapter highlighting a moment or phenomenon in American history and its direct or indirect impact on some aspect of the sports industry through the eyes of newspapers, magazines, television, radio, and online news outlets.

The Roosevelt administration's impact on the NCAA was significant, with its policies and regulations shaping the organization and its relationship with college sports. The protest of the Vietnam War by Muhammad Ali was a powerful statement against the war and its impact on American society, and it also had a significant impact on the sports industry, with many athletes and coaches supporting Ali's cause. The rise of rap and hip-hop in the 90s and its penetration of the NBA's image was a cultural phenomenon that had a profound impact on American society and the sports industry, with rap and hip-hop artists becoming prominent figures in the sports world and their music influencing the culture of sports.

Overall, the relationship between American culture and politics and sports is complex and multifaceted, with each aspect contributing to the other in significant ways. The amplification and growth of mass media has played a significant role in shaping these intersections, and it will be interesting to see how this relationship continues to evolve in the future.

Weight: 436g
Dimension: 225 x 150 (mm)
ISBN-13: 9781433181740
Edition number: New ed