The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse

This book provides an updated primer on the valuation of digital intangibles, combining academic rigor with practical insights. It discusses the impact of digitalization on scalable business models, the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns of digitized stakeholders. It is of interest to researchers, students, and practitioners.

Format: Hardback
Length: 811 pages
Publication date: 01 September 2022
Publisher: Springer International Publishing AG

This comprehensive book provides a timely and updated primer on the valuation of digital intangibles, a rapidly emerging class of immaterial assets. It explores the growing trend among startups, including successful unicorns, as well as established firms seeking to transform their business models and leverage new intangibles for higher returns. What sets this book apart is its innovative design and approach, seamlessly blending academic rigor with practical insights. The evaluation of digital assets is increasingly driven by an analytical understanding of augmented business models and virtual function analysis, fueled by real-time big data.

The impact of digitalization on scalable business models has become the primary competitive advantage of industry giants like BigTech and other Unicorns, attracting the attention of startups and traditional firms alike. The transition from the Internet to the metaverse represents the ultimate frontier, showcasing how 3D virtual and augmented reality are revolutionizing social networking.

In the second edition of this book, the authors have extensively revised and expanded the contents of the first edition, introducing cutting-edge topics such as the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns among digitized stakeholders. Through practical examples and case studies, the book demonstrates how best practices can be applied to specific asset appraisals, making it invaluable for researchers, students, and practitioners in the field.

With its comprehensive coverage and practical insights, this book serves as a valuable resource for anyone interested in understanding the evolving landscape of digital asset valuation and its potential implications for businesses and society.

Weight: 1176g
Dimension: 157 x 218 x 53 (mm)
ISBN-13: 9783031092367
Edition number: 2nd ed. 2022