Felice C. Frankel
The Visual Elements—Design: A Handbook for Communicating Science and Engineering
The Visual Elements—Design: A Handbook for Communicating Science and Engineering
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- More about The Visual Elements—Design: A Handbook for Communicating Science and Engineering
A guide for scientists and engineers to create compelling graphics for journal submissions, grant applications, presentations, and posters, with insights and examples from designers at prestigious publications. It also serves as a training tool for researchers, distilling Felice C. Frankel's celebrated books and courses into the essentials.
Format: Paperback / softback
Length: 208 pages
Publication date: 23 April 2024
Publisher: The University of Chicago Press
An Essential Guide to Creating Figures and Presentations
In this concise handbook, Felice C. Frankel, an award-winning science communicator, provides a valuable guide for scientists and engineers seeking to effectively communicate their research through compelling graphics. Whether for journal submissions, grant applications, presentations, or posters, Frankel offers practical insights and examples drawn from renowned publications such as Nature and the New York Times. This handbook serves as a valuable training tool for researchers, distilling the essential principles from her celebrated books and courses. By encouraging scientists and engineers to think visually, Frankel empowers them to enhance their communication skills and convey their research to a broader audience.
The book is organized into chapters, each focusing on specific design elements that contribute to effective visual communication. From color theory to typography, composition, and layering, Frankel offers practical advice and examples to help researchers create graphics that are visually appealing, concise, and communicative. Through case studies and before-and-after examples, readers can witness the transformative impact of even the smallest changes in graphic design. Whether you are a student, a primary investigator, or a professional in the scientific or engineering field, this handbook will provide you with the tools and techniques to create figures and presentations that stand out and effectively convey your research.
In conclusion, "An Essential Guide to Creating Figures and Presentations" is a must-have resource for scientists, engineers, and designers who want to enhance their visual communication skills and effectively present their research. With insights and examples from industry experts, this handbook offers a comprehensive and practical approach to designing compelling graphics that captivate audiences and convey complex ideas. By following the guidelines and principles outlined in this book, you can create figures and presentations that leave a lasting impression and contribute to the advancement of your field.
Weight: 384g
Dimension: 220 x 140 x 20 (mm)
ISBN-13: 9780226829166
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