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Shulph Ink
The Vulnerable Consumer: Beyond the Poor and the Elderly
The Vulnerable Consumer: Beyond the Poor and the Elderly
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- More about The Vulnerable Consumer: Beyond the Poor and the Elderly
Format: Hardback
Length: 224 pages
Publication date: 13 June 2024
Publisher: Emerald Publishing Limited
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Dimension: 229 x 152 (mm)
ISBN-13: 9781802629569
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