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Eviane Leidig

The Women of the Far Right: Social Media Influencers and Online Radicalization

The Women of the Far Right: Social Media Influencers and Online Radicalization

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  • More about The Women of the Far Right: Social Media Influencers and Online Radicalization

Far-right women use social media to promote their personal brands and radicalize their followers, advocating for a feminine lifestyle and championing the Great Replacement conspiracy theory. Eviane Leidig's book explores how these influencers use social media to reach new followers and spread a hateful ideology, taking advantage of the structure of social media platforms.

Format: Hardback
Length: 288 pages
Publication date: 19 September 2023
Publisher: Columbia University Press


Far-right women have found a platform on mainstream social media to spread their extremist views, often using feminine aesthetics to appeal to their followers. They share stories about organic foods that promote the "pure" white race and post behind-the-scenes selfies at antivaccination rallies. These influencers model a feminine lifestyle, promoting their personal brands and radicalizing their followers. Amid discussions of dating, marriage, and family life, they call on women to become housewives to counteract the corrosive effects of feminism and champion the Great Replacement conspiracy theory, which has motivated massacres in Christchurch, El Paso, and Buffalo.

Eviane Leidig delves into the world of far-right women influencers, exploring the digital lives they cultivate as they seek new recruits for white nationalism. She challenges the notion of the typical male white supremacist and highlights how young, attractive women are playing key roles as propagandists, organizers, fundraisers, and entrepreneurs. Leidig argues that far-right women are marketing themselves as authentic and accessible to reach new followers and spread a hateful ideology. This strategy takes advantage of the structure of social media platforms, where far-right women influencers' content is shared with and promoted to mainstream audiences.

This timely and accessible book provides valuable expertise on gender and the far right, offering online and offline approaches to countering extremism. It is essential to understand the role of far-right women in spreading hate and violence, and to take steps to prevent their influence from growing. By recognizing the gendered nature of their rhetoric and strategies, we can work to create a more inclusive and tolerant society.

Weight: 472g
Dimension: 147 x 225 x 22 (mm)
ISBN-13: 9780231210164

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