Shulph Ink
The World in Prints: The History of Advertising Posters from the Late 19th Century to the 1940s
The World in Prints: The History of Advertising Posters from the Late 19th Century to the 1940s
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Excellent- More about The World in Prints: The History of Advertising Posters from the Late 19th Century to the 1940s
In the late 1800s, the art poster in France evolved into a respected art form, influenced by the Arts and Crafts movement and the emergence of a middle class. Artist Jules Cheret perfected a high-quality printing method that produced large, color-saturated images, adding a joie de vivre to everyday life and becoming a testament to their timeless beauty and emotional depth.
Format: Hardback
Length: 240 pages
Publication date: 01 September 2023
Publisher: White Star
In the late 1800s, the humble placard, a swift and effective tool for disseminating news or promoting goods, ascended to the status of a revered art form in France. The birth of the art poster occurred at the confluence of new aesthetic movements, technological advancements, and societal transformations. Fine artists, hitherto perched on lofty pedestals, were drawn down to join the practical arts, influenced by the egalitarian spirit of the Arts and Crafts movement. Artist Jules Cheret, hailed as the Father of the Modern Poster, perfected a method of high-quality printing that resulted in large, color-saturated images. A burgeoning middle class, eager to consume newly manufactured goods, literary publications, theatrical events, and leisure-time entertainment, became the prime target for these posters. A sea of stunning images infused everyday life with a sense of joy and vivacity, ushering in a period of French history now celebrated as the Belle Epoque. While ephemeral in nature, these posters have been meticulously collected and reproduced over the years, serving as a testament to their enduring beauty and emotional resonance. This book explores the profound influence of the art poster in France and its swift dissemination across Europe and the United States. It offers readers a captivating poster tour of the evolution of the art poster, providing a glimpse into the artistic and cultural landscape of a bygone era.
Weight: 1932g
Dimension: 336 x 258 x 27 (mm)
ISBN-13: 9788854415355
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