The Youth Tourist: Motives, Experiences and Travel Behaviour

Youth tourists are a diverse group with different motivations, interests, and consumption behaviors, and Anna Irimiás' book "The Youth Tourist: Motives, Experiences, and Travel Behavior" explores this segment to illustrate their rich diversity. It draws on social psychology, media, and communication, and consumer behavior to describe youth tourists on family holidays, study and working abroad programs, and participating in pilgrimages, festivals, and media-induced tourism events. It also analyzes future trends and addresses challenges such as climate change and digitalization, and the potential changes to the industry due to the pandemic.

Format: Hardback
Length: 120 pages
Publication date: 23 March 2023
Publisher: Emerald Publishing Limited

Youth tourists are often characterized as having limited financial resources but ample time available for travel. However, it's important to note that there exist significant variations in social status, interests, and consumption behaviors among the different segments within this sector. In her book titled "The Youth Tourist: Motives, Experiences, and Travel Behavior," author Anna Irimiás delves into the diverse nature of the "Millennial market" to shed light on the wide range of motivations and behaviors exhibited by young travelers.

Drawing upon theories from social psychology, media, and communication, as well as consumer behavior, Irimiás provides a comprehensive analysis of youth tourists across various contexts, including family holidays, study and work abroad programs, and participation in pilgrimages, festivals, and media-induced tourism events. By incorporating detailed insights into the experiences of youth tourists, Irimiás offers a rich portrayal of their travel patterns in the context of contemporary societal changes.

Furthermore, she conducts a thorough examination of future trends in youth tourism and addresses the significant challenges posed by factors such as climate change and digitalization. Additionally, she explores the potential impacts of the pandemic on the industry and offers valuable perspectives to researchers and scholars interested in the study of Tourism Studies and the Sociology of Travel.

"The Youth Tourist" presents a fresh and critical perspective on this vital market sector, making it an invaluable resource for those seeking a contemporary and in-depth understanding of young travelers and their travel experiences.

Weight: 292g
Dimension: 238 x 161 x 13 (mm)
ISBN-13: 9781804551486