Theory, Development, and Strategy in Transmedia Storytelling

This book explores transmedia dynamics in fiction and nonfiction transmedia studies, examining advancements in theory, methodology, and strategic planning. It includes case studies of The Handmaids Tale and mega sporting events, as well as transmedia journalism and strategic planning around educational initiatives in developing countries. It is a valuable resource for scholars and students in media studies, education, journalism, and transmedia.

Format: Paperback / softback
Length: 170 pages
Publication date: 01 August 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate world of transmedia dynamics, encompassing a wide range of fiction and nonfiction transmedia studies. It goes beyond the mere presentation or definition of transmediality as a field of study, exploring innovative advancements in theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation rooted in Peircean semiotics and reflected in the approaches taken to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, including popular television series like "The Handmaids Tale" and mega sporting events such as the Olympics and FIFA World Cup. These case studies showcase the practical applications of our methods and shed light on the underlying logic of transmedia dynamics.

In addition to their own scholarship, the authors address the critical topic of transmedia journalism, presenting fresh perspectives on transmedia strategic planning in the context of educational initiatives in developing countries. This book serves as a valuable resource for scholars and students in the fields of media studies, education, journalism, and transmedia, as well as anyone interested in comprehending the theoretical foundations, methodological advancements, and strategic considerations of transmediality.

The book is organized into five distinct chapters, each dedicated to exploring different aspects of transmedia dynamics. The first chapter provides an overview of the theoretical framework and highlights the key concepts and principles that underpin transmedia storytelling. The subsequent chapters delve into specific case studies, providing detailed analyses of the transmedia experiences created for these projects.

Chapter 2 explores the role of narrative in transmedia storytelling, examining how different media platforms are used to create interconnected narratives that span multiple genres and platforms. It also discusses the challenges and opportunities associated with transmedia storytelling, such as maintaining continuity and coherence across different media platforms.

Chapter 3 examines the use of digital technologies in transmedia storytelling, exploring how they are used to enhance audience engagement, create interactive experiences, and expand the reach of storytelling beyond traditional boundaries. It also discusses the ethical considerations and challenges associated with the use of digital technologies in transmedia projects.

Chapter 4 explores the relationship between transmedia storytelling and education, discussing how transmedia projects can be used to enhance learning and promote educational outcomes. It also explores the potential of transmedia for promoting social change and activism, particularly in the context of developing countries.

Chapter 5 concludes the book by discussing the future of transmedia storytelling and the challenges and opportunities that lie ahead. It explores the potential for new technologies and platforms to shape the future of transmedia storytelling and discusses the need for interdisciplinary collaboration and collaboration between industry professionals and academia.

In conclusion, this book offers a comprehensive and insightful exploration of transmedia dynamics, providing valuable insights for scholars, students, and industry professionals alike. It serves as a testament to the growing importance of transmedia storytelling in today's media landscape and highlights the need for continued research and innovation in this field.

Weight: 330g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367510015