Think Bigger: How to Innovate

Sheena Iyengar, an acclaimed author and expert in the science of choice, provides tools to spark creative thinking and make meaningful choices. She draws from neuro- and cognitive sciences to offer an innovative evidence-backed method for generating big ideas, upending the myth that they are reserved for a select few.

Format: Hardback
Length: 248 pages
Publication date: 11 April 2023
Publisher: Columbia University Press

In her groundbreaking book, Think Bigger, acclaimed author and expert in the science of choice, Sheena Iyengar, delves into a timeless question with profound implications for a wide range of problems across the world: "How can I get my best ideas?"

Iyengar offers invaluable tools to ignite creative thinking and guide us toward making the most meaningful choices in our lives. Drawing from the latest advancements in neuro- and cognitive sciences, she provides readers with a practical roadmap for generating powerful and innovative new ideas.

Think Bigger presents an innovative and evidence-based approach for cultivating big ideas that Iyengar and her team of researchers have developed and honed over the past decade. Whether you're an entrepreneur, innovator, or simply someone seeking to unlock your creative potential, this book offers a solution.

By employing this method as a guide to creative thinking, anyone can tap into their inner creativity and produce revolutionary ideas that have the power to transform industries and societies. The book challenges the notion that big ideas are reserved for a select few and empowers individuals to unlock their full creative potential.

With its engaging and accessible style, Think Bigger is a must-read for anyone looking to expand their horizons, overcome creative blocks, and achieve their goals. By embracing the power of creative thinking, you can unlock a world of possibilities and make a lasting impact on the world around you.

Weight: 416g
Dimension: 150 x 224 x 29 (mm)
ISBN-13: 9780231198844