DavidTravis,Philip Hodgson
Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
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- More about Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It will help you plan and conduct UX research, analyze data, persuade teams to take action on the results, and build a career in UX. The book provides practical advice and topical examples, thought triggers, exercises, and scenarios to test your knowledge of UX research. It also features workshop ideas to build a development teams UX maturity and discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your organization.
Format: Hardback
Length: 336 pages
Publication date: 26 July 2023
Publisher: Taylor & Francis Ltd
Think Like a UX Researcher is a groundbreaking book that will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results, and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the users experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts, and Marketing Managers will find tools, inspiration, and ideas to rejuvenate their thinking, inspire their team, and improve their craft.
In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users, and how understanding your own epistemological bias will help you become a more persuasive UX researcher.
Key Features:
Provides a dive-in-anywhere book that offers practical advice and topical examples.
Includes thought triggers, exercises, and scenarios to test your knowledge of UX research.
Features workshop ideas to build a development teams UX maturity.
Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Whether you're a seasoned UX researcher or just starting your journey, Think Like a UX Researcher is a must-read for anyone who wants to create products that are user-centric and successful. So, why wait? Start thinking like a UX researcher today and unlock the full potential of your product design!
Dimension: 229 x 152 (mm)
ISBN-13: 9781032532554
Edition number: 2 ed
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