Thonik: Why We Design

Everybody is a designer! But why? Why do we color, organize, and form the world around us - and why do we call that a profession? In this book, Thonik, an Amsterdam-based studio led by acclaimed designers Nikki Gonnissen and Thomas Widdershoven, explores eleven personal reasons why they design - from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design.

Format: Paperback / softback
Length: 320 pages
Publication date: 31 October 2018
Publisher: Lars Muller Publishers

Everybody is a designer! But why? Why do we color, organize, and form the world around us - and why do we call that a profession? In this book, Thonik, an Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design - from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design.

Design is a universal human activity that permeates every aspect of our lives. From the colors we choose to the way we arrange our homes and offices, we are constantly shaping the world around us. Yet, why do we consider design a profession? In this insightful book, Thonik, an Amsterdam-based studio led by renowned designers Nikki Gonnissen and Thomas Widdershoven, delves into eleven compelling personal reasons why they pursue design. From the desire to make a meaningful impact to the quest for independence, from the efficiencies of systems to the joy of play, the authors explore a diverse range of motivations that drive their creative endeavors.

Why We Design takes a retrospective look at twenty-five years of design practice, offering valuable insights into the evolution of graphic design. The book explores the changing landscape of the industry, the emerging trends, and the challenges designers face in a rapidly changing world. It also offers predictions about the future of graphic design, highlighting the potential for new technologies and innovative approaches to shape the visual communication of the future.

Through their personal stories and professional experiences, the authors of Why We Design invite readers to reevaluate their relationship with design. They challenge the notion that design is solely about aesthetics and encourage individuals to see design as a powerful tool for change and innovation. By exploring the reasons why we design, the book offers a deeper understanding of the creative process and the impact it can have on our lives and the world around us.

Whether you are a designer, a creative professional, or simply someone who appreciates the beauty and power of design, Why We Design is a must-read book that will inspire and empower you. It serves as a reminder that design is not just a profession, but a way of life that can bring joy, meaning, and impact to our daily lives. So, why are you a designer? Let this book help you discover the answer to that question and unlock your full potential as a creative force.

Weight: 926g
Dimension: 243 x 170 x 30 (mm)
ISBN-13: 9783037785560