Chris Stokel-Walker
TikTok Boom: The Inside Story of the World's Favourite App
TikTok Boom: The Inside Story of the World's Favourite App
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TikTok Boom is a must-read for students, scholars, and policy makers interested in understanding how TikTok works and the impact it is having. It provides new insights into its culture, addictive algorithm, and influencer ecosystem, and reveals the influence its owners in Beijing are having on hundreds of millions worldwide through the use of little-known content guidelines.
Format: Paperback / softback
Length: 272 pages
Publication date: 06 July 2023
Publisher: Canbury Press
Vital to understanding how[TikTok] works and the impact it's having. – Damian Collins MP,former chairman of the House of Commons Digital,Culture,Media and Sport Select Committee TikTok Boom is a must-read for students, scholars, and policy makers. – David Craig,Clinical Professor,USC Annenberg A whole generation is hooked on TikTok. In just a few years, its raced ahead of WhatsApp and Instagram to become the biggest app in the world. But how did it burst into life and overtake its rivals? Delving deep into its upstart origins, TikTok Boom charts the astonishingly rapid rise of China's viral video app. It yields new insights into its culture, addictive algorithm, and influencer ecosystem. And it reveals the influence its owners in Beijing are having on hundreds of millions worldwide through the use of little-known content guidelines. TikTok is the emerging battleground for a geopolitical tussle between East and West for control of social media. TikTok Boom is a rollercoaster business story bristling with ambition and drama.
Find out where TikTok came from and where it's going. Find out how TikTok Works and whether it can work for you.
Reviews
A careful, detailed teardown of the people, culture, and technology behind the world's most dynamic social network. It is rare for a business analysis to read like a thriller – this one does. – Azeem Azhar, Founder, Exponential View
It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows h.
Weight: 216g
Dimension: 128 x 198 x 21 (mm)
ISBN-13: 9781912454822
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