TikTok: Creativity and Culture in Short Video

TikTok has become one of the fastest-growing platforms in the world, with its first Chinese-developed platform to find mainstream international success. This book provides an extensive overview of TikTok's functions, uses, markets, and governance issues, illustrating how it is transforming platform cultures and the broader creative industries. It is essential reading for students and scholars in media and communication studies.

Format: Paperback / softback
Length: 240 pages
Publication date: 30 June 2022
Publisher: Polity Press

TikTok, a social media platform acquired and rebranded in 2018, has experienced remarkable global growth. It stands as the first Chinese-developed platform to achieve widespread international success, carving a unique niche in the global short video industry. In their comprehensive exploration of TikTok, Kaye, Zeng, and Wikström delve into the history of the emerging genre of short videos and place the platform within the cultures and controversies that have accompanied its explosive growth. The authors offer an extensive overview of TikTok's functions, uses, diverse markets, and governance issues that have shaped its expansion. Once perceived as a platform solely for children, TikTok has emerged as a powerful force that is reshaping platform cultures and the dynamics of broader creative industries. The authors argue that TikTok represents an evolutionary step in the way culture is produced and consumed on digital platforms.

This timely book is a must-read for students and scholars in media and communication studies, as well as for anyone who has been captivated by TikTok's global growth and the impact of short videos. By examining the platform's origins, functions, and cultural significance, TikTok: The Global Rise of Short Video offers valuable insights into the evolving landscape of digital media and its profound impact on society.

Weight: 352g
Dimension: 148 x 209 x 25 (mm)
ISBN-13: 9781509548934