Tokidoki: The Art of Simone Legno

Tokidoki is a globally recognized and iconic lifestyle brand founded by Italian artist Simone Legno in 2005. It has amassed a cult-like following for its larger-than-life characters and has collaborated with various brands and organizations.

Format: Hardback
Length: 400 pages
Publication date: 03 August 2023
Publisher: Abrams

Tokidoki, a globally recognized and iconic lifestyle brand, has captured the hearts of millions worldwide. Founded by Italian artist Simone Legno, the name "Tokidoki" translates to "sometimes" in Japanese, reflecting its playful and whimsical essence. Since its debut in 2005, Tokidoki has amassed a dedicated cult-like following, thanks to its larger-than-life characters that bring joy and inspiration to people of all ages.

With its unique blend of art, fashion, and pop culture, Tokidoki has emerged as a sought-after global lifestyle brand. The brand has successfully collaborated with numerous brands and organizations, including Sephora, Levi's, MLB, the San Francisco Giants, and T-Mobile. These partnerships have not only expanded Tokidoki's reach but also brought its characters to a wider audience.

In addition to commercial collaborations, Tokidoki has also forged artistic partnerships with renowned figures such as Karl Lagerfeld and the Guggenheim museum. These partnerships have allowed Tokidoki to showcase its artistic vision and create limited-edition collections that have been highly sought after by collectors and enthusiasts alike.

Tokidoki's influence extends beyond its products. The brand has successfully crossed over with other iconic pop culture characters, including Barbie, Hello Kitty, Marvel heroes, and Peanuts. These crossovers have created a sense of excitement and anticipation among fans, as they see their favorite characters brought to life in Tokidoki's unique style.

With its vibrant colors, playful designs, and meaningful messages, Tokidoki has become a symbol of creativity, self-expression, and inclusivity. Whether you're a fan of anime, manga, or just looking for a touch of whimsy in your life, Tokidoki has something to offer. Celebrate the history and explore the unique universe of Tokidoki in this 400-page monograph, and let its characters bring joy and inspiration to your world.

Weight: 2126g
Dimension: 295 x 228 x 33 (mm)
ISBN-13: 9781419757112