Ralf T. Kreutzer
Toolbox Digital Business: Leadership, Business Models, Technologies and Change
Toolbox Digital Business: Leadership, Business Models, Technologies and Change
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Excellent- More about Toolbox Digital Business: Leadership, Business Models, Technologies and Change
This book provides guidelines for digital transformation and highlights how established companies can use digitization for strategic development. It emphasizes IT and data management developments, supported by AI, and discusses the transformation of marketing, sales, HR, the corporate organization, and controlling to seize new opportunities in the digital age.
Format: Hardback
Length: 561 pages
Publication date: 14 May 2022
Publisher: Springer
This comprehensive book offers invaluable guidance for navigating the digital transformation journey, particularly for established companies seeking to leverage digitization for strategic growth. It delves into the latest advancements in IT and data management, facilitated by artificial intelligence (AI), and examines the transformative impact on marketing, sales, human resources (HR), corporate organization, and controlling in the digital age. By providing a thorough analysis of these areas, the book empowers companies to seize early and comprehensive opportunities arising from the digital landscape.
Moreover, the book equips organizations with practical tools and strategies to actively drive and shape this change, ensuring a seamless transition and optimal outcomes. Whether you are a business leader, IT professional, or strategist, this book is a must-read for anyone looking to stay ahead of the curve and capitalize on the digital revolution.
Weight: 998g
Dimension: 161 x 241 x 40 (mm)
ISBN-13: 9783658370169
Edition number: 1st ed. 2022
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