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Total Sports Media: Production, Performance and Career Development

Total Sports Media: Production, Performance and Career Development

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  • Condition: Brand new
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  • More about Total Sports Media: Production, Performance and Career Development


The second edition of Total Sports Media is a comprehensive guide to sports media across TV, radio, and digital broadcasting, covering practical skills, industry lingo, performance and production techniques, demo reel production, writing for sports media, changes in the industry due to the Covid-19 pandemic, career paths and professional development opportunities, and social media strategies for sportscasters. It also delves into the unique issues facing women and minority sportscasters and looks at the history of sports media and its future.

Format: Paperback / softback
Length: 350 pages
Publication date: 02 June 2022
Publisher: Taylor & Francis Ltd


This extensively revised second edition of Total Sports Media, formerly Total Sportscasting, provides a comprehensive guide to sports media across television, radio, and digital broadcasting. Spanning from practical skills to industry jargon, this book guides readers through every aspect of sportscasting, including performance and production techniques, demo reel production, and writing for sports media. Chapters feature interviews with successful sports media professionals who offer invaluable insights into the real-world practices of the industry, shedding light on how to carve a career in sports media and establish lasting relationships with team personnel.

New to this edition are discussions on changes in the industry brought about by the COVID-19 pandemic, updated sections on career paths and professional development opportunities, and an updated chapter on social media strategies for sportscasters. Additionally, the book delves into the unique challenges faced by women and minority sportscasters. Finally, the authors explore the history of sports media and offer predictions about the future of the industry.

Total Sports Media is a vital resource for students and instructors of sports media, as well as for industry professionals seeking a comprehensive understanding of this evolving field. A companion website offers additional resources for instructors and students, including video and audio examples and links to additional resources.


Dimension: 254 x 178 (mm)
ISBN-13: 9781138391598
Edition number: 2 ed

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