Tourism and Hospitality Marketing: Concepts and Cases

This book provides a comprehensive overview of marketing for the tourism and hospitality industry, focusing on the Indian subcontinent. It discusses conventional and non-conventional marketing strategies, tools, and techniques, with case studies analyzing the essential marketing tenets and the importance of customer relationship. It is a valuable resource for students, academics, and industry professionals.

Format: Hardback
Length: 544 pages
Publication date: 08 August 2023
Publisher: Taylor & Francis Ltd

This comprehensive guide delves into the realm of marketing, specifically tailored to the tourism and hospitality industries, with a special emphasis on the Indian subcontinent. It offers a thorough exploration of diverse frameworks and marketing strategies, their practical applications across various markets, and sectors. The volume sheds light on the dynamic nature of these industries, providing a comprehensive overview of conventional and non-conventional marketing approaches. It examines the tools and techniques employed by businesses to gain a deep understanding of customer needs, customer behavior, fostering partnerships with other service providers, leveraging digital and social media marketing, and crafting an effective marketing mix to align with their business objectives.

Through a series of case studies, the book analyzes the fundamental marketing principles that governs the hospitality and tourism industry, emphasizing the significance of implementing a marketing plan that prioritizes customer relationships. This textbook is a valuable resource for students, academics, industry professionals, and anyone interested in the fields of tourism, hospitality, travel management, marketing, communication, digital marketing, and public relations.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032318981