Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms

This book explores the experience economy in tourism-related industries, focusing on new technology and consumer behavior. It provides insights on digitalization, smart solutions, and social media platforms to create unique and memorable experiences. Chapters are contributed by global academicians and industry practitioners.

Format: Paperback / softback
Length: 224 pages
Publication date: 02 October 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the multifaceted realm of the experience economy, encompassing both developing and developed economies within the tourism-related industries. It offers a rich tapestry of theoretical perspectives and practical examples, providing invaluable insights into the emerging trends and developments attributed to new technology and shifts in consumer behavior. By exploring the power of digitalization and the emergence of innovative digital tools, smart solutions, smart applications, and social media platforms, the book uncovers how these tools are being harnessed to craft and create truly unique and unforgettable experiences. Furthermore, it delves into the profound impact of technology on shaping consumer behavior and motivations, offering a deep understanding of the changing dynamics of the tourism industry.

Chapters contributed by esteemed global academicians and industry practitioners serve as a bridge between theory and practical application, ensuring that readers are engaged and inspired. Throughout the chapters, thought-provoking case studies and key points are presented to stimulate curiosity and foster critical thinking, making this book an essential resource for students, researchers, and practitioners alike in the fields of tourism, the creative industries, business studies, cultural studies, and leisure studies.

In summary, this book offers a comprehensive and insightful exploration of the experience economy, shedding light on the transformative power of technology and its impact on the tourism industry. It is a valuable resource for anyone seeking to stay ahead of the curve and gain a deeper understanding of the evolving landscape of experience-driven commerce.

Weight: 440g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032372181