Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models

This contributed volume introduces innovative landscapes and business models used in tourism entrepreneurship initiatives in Portugal and Spain, providing benchmarks and guidelines for future strategic actions in rural and sustainable development.

Format: Paperback / softback
Length: 282 pages
Publication date: 03 February 2023
Publisher: Springer Nature Switzerland AG

This comprehensive volume presents a groundbreaking exploration of the innovative landscapes and entrepreneurial business models employed in tourism entrepreneurship initiatives across Portugal and Spain. It serves as a valuable reference for aspiring entrepreneurs seeking to venture into the diverse realm of tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism ventures, and tourism in low-density regions. Moreover, it offers insightful guidelines for future strategic endeavors aimed at promoting rural and sustainable development in alternative tourism destinations, drawing inspiration from the successful experiences of the Iberian region.

Introduction:
The tourism industry has witnessed a remarkable growth in recent years, driven by the increasing demand for diverse and memorable travel experiences. In this context, Portugal and Spain have emerged as prominent destinations, attracting millions of tourists annually. Recognizing the potential of tourism to drive economic growth and create sustainable employment opportunities, these countries have taken significant steps to promote entrepreneurship in the tourism sector.

Innovative Landscapes:
This contributed volume delves into the innovative landscapes and business models employed in tourism entrepreneurship initiatives across Portugal and Spain. It provides a comprehensive overview of the various sectors within the tourism industry, including hospitality, transportation, entertainment, and cultural heritage. By examining the successes and challenges faced by entrepreneurs in these regions, the book offers valuable insights into the strategies and tactics employed to create sustainable and competitive tourism businesses.

Benchmarks for Entrepreneurial Initiatives:
One of the key strengths of this volume is its provision of benchmarks for entrepreneurial initiatives in tourism. It offers a comprehensive framework for evaluating and measuring the performance of tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. The book provides valuable insights into the key success factors, such as customer satisfaction, market analysis, and effective marketing strategies, that contribute to the growth and sustainability of tourism businesses.

Guidelines for Future Strategic Actions:
In addition to providing a wealth of information and insights, this volume also offers guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations. Drawing upon the successful experiences of the Iberian region, the book provides valuable lessons and best practices that can be applied to other regions seeking to develop their tourism industries.

Conclusion:
In conclusion, this contributed volume offers a valuable resource for entrepreneurs, policymakers, and researchers interested in exploring the innovative landscapes and entrepreneurial business models employed in tourism entrepreneurship initiatives across Portugal and Spain. By providing a comprehensive overview of the various sectors within the tourism industry and offering insightful guidelines for future strategic actions, the book contributes to the ongoing development of the tourism sector and promotes sustainable and inclusive growth.

Weight: 456g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030892340
Edition number: 1st ed. 2022