Shulph Ink
Tourism in India: Marketing Perspectives
Tourism in India: Marketing Perspectives
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Excellent- More about Tourism in India: Marketing Perspectives
India's tourism industry is growing rapidly, but it has not been able to perform to its full potential due to a lack of efficient marketing and positioning in the global market. This book aims to uncover a deeper understanding of marketing perspectives of tourism in India using an interdisciplinary approach, and is an essential resource for students, researchers, and scholars interested in examining existing marketing strategies and exploring strategies to promote tourism in India.
Format: Paperback / softback
Length: 158 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd
Tourism is one of the fastest-growing industries in India, contributing significantly to the country's economy. From ancient times, the Indian civilization and culture have upheld the tradition of Atithi Devo Bhava, treating guests as divine beings. Despite India's rich and diverse attractions and resources, the field of tourism as a discipline remains relatively unexplored in terms of scholarly research. However, the tourism industry in India has yet to reach its full potential due to various obstacles. One of the primary factors hindering its growth is the lack of effective marketing and positioning of its tourism assets in the global market.
To overcome this challenge, the Indian tourism industry requires robust promotional and marketing strategies that align with the dynamics of the international business arena. In this volume, an endeavor has been made to delve deeper into the marketing perspectives of tourism in India through an interdisciplinary approach. The chapters in this book showcase the current state of the hospitality and tourism industry in India, as articulated by renowned global experts in this field. This book serves as a valuable resource for students, researchers, and scholars interested in examining existing marketing strategies and exploring potential strategies for promoting tourism in India.
The chapters in this book were originally published as a special issue of Anatolia, a renowned academic journal in the field of tourism.
Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367746285
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