Tourism in the Philippines: Applied Management Perspectives

This edited book provides an academic exploration of contemporary issues and perspectives on tourism in the Philippines, with a strong geographical focus. It is the first country-focused volume under the series Perspectives on Asian Tourism and is comprised of chapters based on conceptual and empirical research. The chapters cover a range of national, regional, and local tourism management issues, including governance, sustainability, innovative development strategies, marketing campaigns, and tourism and hospitality education. The contributions are drawn from Filipino and international academics and are informed by a diverse set of disciplines. The book serves as a systematic guide to the current state of tourism development and management in the Philippines and is essential reading for undergraduate and postgraduate students, researchers, educators, and tourism policy-makers.

Format: Hardback
Length: 190 pages
Publication date: 28 September 2022
Publisher: Springer Verlag, Singapore

This edited book serves as the inaugural volume of a two-part series, aimed at providing an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, this book represents the first country-focused volume within the Perspectives on Asian Tourism series. Comprising chapters based on conceptual and empirical research, the book seeks to establish a foundational and practical knowledge base on Philippine tourism management. The chapters cover a wide range of national, regional, and local tourism management issues, spanning across the following themes:

Governance Issues in Philippine Tourism Destinations: This section delves into the challenges and complexities associated with governing tourism destinations in the Philippines. It examines the roles and responsibilities of various stakeholders, including government agencies, local communities, and private sector operators, in shaping the development and management of tourism.

The Tourism Act of 2009: This chapter provides an in-depth analysis of the Tourism Act of 2009, which is the primary legislation governing the tourism industry in the Philippines. It explores the key provisions and regulations that shape the operations, promotion, and regulation of tourism in the country.

Tourism Impacts and Sustainability: This section examines the multifaceted impacts of tourism on the Philippines, including economic, social, and environmental dimensions. It explores the challenges and opportunities associated with sustainable tourism development, including the promotion of eco-friendly practices, community engagement, and cultural preservation.

Innovative Tourism Development Strategies: This section showcases innovative approaches and strategies employed in the development of tourism in the Philippines. It explores the use of technology, marketing, and branding to attract tourists and promote the country's unique attractions and experiences.

Tourism Marketing Campaigns (i.e., It's More Fun in the Philippines!): This chapter explores the successful marketing campaigns and branding strategies employed by the Philippine government to promote the country's tourism. It discusses the use of cultural themes, events, and promotions to create a positive image and attract international visitors.

Philippine Tourism and the ASEAN Integration: This section examines the role of Philippine tourism in the broader context of ASEAN integration. It explores the opportunities and challenges associated with regional cooperation and collaboration in tourism development, including the promotion of intra-ASEAN travel and the development of common tourism standards.

Tourism and Hospitality Education in the Philippines: This section explores the education and training programs in tourism and hospitality in the Philippines. It examines the curriculum

The contributions in this edited book are drawn from the works of Filipino academics based in the Philippines and overseas institutions, as well as international academics conducting research on tourism issues in the Philippines. The chapters are informed by a diverse range of disciplines, including but not limited to tourism studies, hospitality management, marketing, human resources management, public policy, environmental management, community development, and education.

This edited book is structured into four parts:

Part 1: Introduction to the Development of Policy and Contemporary Management Issues in Philippine Tourism: This section provides an overview of the historical development of tourism policy in the Philippines and highlights the key contemporary management issues facing the industry. It explores the role of government agencies, private sector operators, and local communities in shaping the policy landscape and discusses the challenges and opportunities associated with tourism development in the country.

Part 2: Nature-Based Tourism and the Natural Environment: This section explores the potential of nature-based tourism as a sustainable and responsible alternative to traditional tourism. It examines the natural attractions and resources of the Philippines, including its beaches, mountains, forests, and wildlife, and discusses the strategies and initiatives employed to promote nature-based tourism while preserving the country's natural heritage.

Part 3: Product Development and Branding: This section focuses on the development and branding of tourism products in the Philippines. It examines the importance of product differentiation, quality assurance, and customer satisfaction in attracting and retaining tourists. It also discusses the strategies and initiatives employed to promote the country's unique cultural heritage, cuisine, and local crafts to international visitors.

Part 4: Accreditation and Industry Standards: This section examines the importance of accreditation and industry standards in the tourism industry. It discusses the standards and regulations set by various organizations, including the Philippine Tourism Authority, and the role of accreditation in ensuring the quality and safety of tourism products and services. It also explores the challenges and opportunities associated with meeting industry standards and promoting sustainable tourism development.

The volume concludes with a synthesis of the progress made in Philippine tourism development and the management implications using a case.

In conclusion, this edited book serves as a valuable resource for academics, policymakers, industry professionals, and anyone interested in understanding the contemporary issues and perspectives on tourism in the Philippines. With its strong geographical focus, interdisciplinary approach, and comprehensive coverage of various themes, it provides a valuable contribution to the literature on tourism in the region and beyond. The chapters are written by experts in the field and offer insightful insights and recommendations for the future development and management of tourism in the Philippines.

Weight: 483g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811944963
Edition number: 1st ed. 2022