Tourism in Turkey: A Comprehensive Overview and Analysis for Sustainable Alternative Tourism

Tourism in Turkey is a significant economic and social impact, but its per capita earnings are low and declining foreign visitors. Sustainable alternative tourism is needed to grow the sector and contribute to the country's GDP and employment.

Format: Paperback / softback
Length: 164 pages
Publication date: 25 September 2023
Publisher: Apple Academic Press Inc.

Turkish tourism is a multifaceted phenomenon that encompasses a wide range of economic, social, and environmental aspects. This comprehensive study aims to analyze the Turkish tourism industry from various perspectives, shedding light on its significant economic and social impacts. Despite Turkey's popularity as a tourism destination, it faces challenges such as low per capita earnings and declining foreign visitors. However, this volume emphasizes the potential of sustainable alternative tourism as a way forward.

The Turkish hospitality and travel sector plays a vital role in the country's economy, contributing significantly to its GDP and providing employment opportunities for a substantial portion of the population. The volume explores the evolution of the tourism sector in Turkey in the context of policy changes that align with the economic, political, social, and administrative transformations occurring in the country. Given Turkey's favorable location, vast potential, mega projects, and ambitious targets set for 2023, the tourism sector must adopt sustainable tourism practices to sustain its growth.

One of the key aspects of sustainable alternative tourism is the promotion of responsible tourism practices. This includes minimizing the environmental impact of tourism, respecting local cultures and traditions, and providing benefits to local communities. By adopting these practices, the tourism industry can contribute to the conservation of natural resources, the preservation of cultural heritage, and the promotion of economic development in local areas.

Another important aspect of sustainable alternative tourism is the development of tourism products that are unique and diverse. This can include cultural experiences, adventure activities, eco-tourism initiatives, and heritage tourism products. By offering a wide range of tourism options, the industry can attract a broader spectrum of visitors and promote sustainable tourism growth.

In addition to promoting responsible tourism practices and developing diverse tourism products, sustainable alternative tourism also requires effective marketing and promotion strategies. This includes leveraging social media platforms, online marketing campaigns, and partnerships with travel agents and tour operators to reach a wider audience and promote sustainable tourism.

Furthermore, sustainable alternative tourism should prioritize the well-being of tourists and employees. This includes providing safe and comfortable accommodations, ensuring the health and safety of tourists, and providing training and development opportunities for employees. By prioritizing the well-being of tourists and employees, the tourism industry can create a positive impact on local communities and promote sustainable tourism growth.

In conclusion, Turkish tourism is a complex phenomenon that requires a comprehensive analysis and approach to promote sustainable alternative tourism. By adopting responsible tourism practices, developing diverse tourism products, effective marketing and promotion strategies, and prioritizing the well-being of tourists and employees, the tourism industry can contribute to the conservation of natural resources, the preservation of cultural heritage, and the promotion of economic development in local communities.

Weight: 340g
Dimension: 229 x 152 (mm)
ISBN-13: 9781774638231