Tourism Innovation in the Digital Era: Big Data, AI and Technological Transformation

Digitalization and artificial intelligence are transforming the tourism and hospitality industry, with new generations of tourists having different expectations and requirements. The sharing economy and experience economy are influencing the creation of new business models, and low-income economies can benefit from this digital transformation, while others are at risk of being left behind. Tourism Innovation in the Digital Era provides multidisciplinary approaches to understanding the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

Format: Hardback
Length: 212 pages
Publication date: 02 October 2023
Publisher: Emerald Publishing Limited

Digitalization and artificial intelligence are exerting significant influence on the realms of travel planning, exploration of new destinations, and promotion. The potential of emerging technologies to revolutionize the tourism and hospitality industry is becoming increasingly apparent, leading to a shift in the expectations and requirements of modern tourists. The sharing economy and the experience economy play pivotal roles in shaping the development of innovative business models within the tourism sector. While many low-income economies stand to benefit from this digital transformation, others risk being left behind if they fail to embrace this transformative moment.

To delve into these dynamics, this book series presents a comprehensive exploration of Tourism Innovation in the Digital Era. Spanning ten chapters, it covers a wide range of topics, including big data analytics in tourism marketing, the impact of artificial intelligence on the industry, and the role of corporate social responsibility in enhancing competitiveness among hotel groups. By adopting a multidisciplinary approach, readers will gain a deeper understanding of the organizational implications of digitalization and artificial intelligence in the tourism and hospitality sectors.

The book series New Perspectives in Tourism and Hospitality Management takes a central position in addressing organizational change and behavior within the tourism and hospitality industry. It serves as a platform for interdisciplinary research, bridging the fields of organizational studies and tourism/hospitality management. Through its contributions, the series aims to foster a deeper understanding of the complex dynamics and challenges faced by the industry, providing valuable insights for professionals, researchers, and policymakers alike.

Dimension: 229 x 152 (mm)
ISBN-13: 9781837971671