Shulph Ink
Tourism Marketing in Bangladesh: An Introduction
Tourism Marketing in Bangladesh: An Introduction
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Excellent- More about Tourism Marketing in Bangladesh: An Introduction
The book explores the tourism industry in Bangladesh, covering policy planning, products, services, marketing, and future trends. It offers insights into developing the tourism sector in emerging economies and is a valuable resource for interested individuals.
Format: Hardback
Length: 340 pages
Publication date: 21 October 2020
Publisher: Taylor & Francis Ltd
Tourism has emerged as a significant catalyst for economic growth in numerous countries worldwide. The recent surge in tourism and hospitality education within higher academic institutions in Bangladesh indicates a promising future for the tourism sector. Despite the limited scholarly attention devoted to Bangladesh's tourism industry, this edited volume represents a pioneering effort by an international publisher to explore and analyze the development and prosperity of this sector.
The book commences by delving into the realm of tourism policy planning, offering a comprehensive examination of various topics ranging from the diverse range of tourism products and services available in Bangladesh to the effective marketing strategies employed. It also sheds light on how private and public tourism institutions can adapt to address future long-term trends and challenges.
This book holds immense appeal for individuals seeking to gain deeper insights into the growth and development of tourism industries in emerging economies. It offers valuable lessons and experiences from Bangladesh's journey, highlighting its successes and providing valuable insights that can be applied to other countries seeking to emulate its achievements.
In conclusion, this edited volume serves as a valuable resource for scholars, researchers, policymakers, and industry professionals interested in exploring the dynamics of the tourism industry in emerging economies. By examining Bangladesh's experience, it provides valuable insights and contributes to the growing body of knowledge on this important sector.
Weight: 680g
Dimension: 161 x 240 x 27 (mm)
ISBN-13: 9780367440428
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