Tourism Marketing: In the Age of the Consumer

This book is written from a tourism industry perspective, integrates social media and e-marketing, emphasizes sustainability, and covers tourism marketing in sufficient detail for core modules. It also offers online resources such as video case studies, test banks, sample marketing plans, instructors guide, PPTs, and web links.

\n Format: Hardback
\n Length: 424 pages
\n Publication date: 01 January 2021
\n Publisher: Taylor & Francis Ltd
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This book takes a cutting-edge approach to tourism marketing, reflecting the evolving nature of the industry and its practices. Written from a tourism industry perspective, it stands apart from traditional marketing approaches, offering a contemporary and relevant perspective.

The book seamlessly integrates social media and e-marketing throughout, emphasizing the sustainability of tourism and addressing concepts such as ethical tourism and green marketing. It also elevates events to the forefront of tourism marketing, seamlessly integrating them with the concept of experiential marketing.

In contrast to some books that aim to cover a broad range of marketing components for the tourism and hospitality industries, with a bias towards hospitality, this book specifically focuses on tourism marketing, providing comprehensive coverage that meets the needs of 'Tourism Marketing core modules.

With a concise length of 15 chapters, it matches the core content of tourism marketing courses, ensuring that it is suitable for these shorter teaching periods. The book's international approach, with content, case studies, and examples drawn from a global perspective, enhances its relevance and applicability to a diverse audience.

Furthermore, the book offers valuable online resources to students and lecturers, including video case studies, test banks, sample marketing plans, instructors' guides, PPTs, and web links, further enhancing the learning experience and assisting in academic success.

In summary, this book is a must-read for anyone interested in pursuing a career in tourism marketing, providing a comprehensive and contemporary understanding of the industry and its practices. Its innovative approach, global perspective, and valuable online resources make it an invaluable resource for students and professionals alike.

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Dimension: 246 x 189 (mm)\n
ISBN-13: 9780415726351\n \n