Tracking on the Web, Mobile and the Internet of Things

Tracking is the collection of data about an individual's activity across multiple contexts and the retention, use, or sharing of data derived from that activity. This monograph covers the topic from a computer science and human-computer interaction perspective, including relevant law and policy aspects. It primarily focuses on tracking as a commercial practice that emerged through a symbiotic relationship with websites, mobile apps, and other internet-based services. The work presents research on web tracking technologies, countermeasures, end-user perspectives, and tracking on smart devices.

Format: Paperback / softback
Length: 126 pages
Publication date: 30 May 2022
Publisher: now publishers Inc

Tracking on the web is a complex and multifaceted phenomenon that has gained significant attention in recent years. This monograph aims to introduce readers with little or no prior knowledge of the topic to the world of tracking, providing a comprehensive overview of its various aspects.

Tracking refers to the collection of data about an individual's activity in multiple contexts and the retention, use, or sharing of data derived from that activity outside the context in which it occurred. It encompasses a wide range of activities, including website visits, mobile app usage, social media interactions, and even offline activities such as shopping or ATM transactions.

The monograph takes a multidisciplinary approach, drawing from computer science, human-computer interaction, law, and policy to explore the topic. It primarily focuses on tracking as a near-ubiquitous commercial practice that emerged through a symbiotic relationship with websites, mobile apps, and other internet-based services. The work aims to provide an overarching narrative that spans this vast research space.

The monograph begins by introducing the concept of tracking and providing a short history of the major developments in web tracking. It discusses the early beginnings of web tracking, the emergence of cookies and other tracking technologies, and the growth of online advertising as a driving force behind tracking practices. The monograph also delves into the legal and policy aspects of tracking, exploring the regulations and guidelines that govern the collection and use of personal data.

One of the key aspects of tracking is the detection, measurement, and analysis of web tracking technologies. The monograph presents research covering various techniques used to detect and track web users, including cookies, web beacons, tracking pixels, and fingerprinting technologies. It discusses the methods used to measure the effectiveness of tracking campaigns, such as click-through rates and conversion rates, and the challenges associated with accurately analyzing tracking data.

Countermeasures against web tracking are also explored in the monograph. It discusses the strategies employed by individuals and organizations to protect their privacy and control their data, such as using browser cookies, ad blockers, and privacy-enhancing technologies. The work also examines the ethical implications of tracking, particularly in the context of surveillance and data mining.

End-user perspectives on tracking are also considered in the monograph. It explores the attitudes and behaviors of web users towards tracking, including their awareness of tracking practices, their preferences for privacy settings, and their willingness to share personal data. The work aims to understand the factors that influence end-user behavior and how tracking can be designed to be more user-friendly and transparent.

Tracking extends beyond the web and encompasses smart devices, including smartphones and the Internet of Things (IoT). The monograph discusses the unique challenges and opportunities presented by tracking on these platforms. It explores the use of location tracking, facial recognition, and other biometric technologies on smartphones and the potential risks associated with their widespread adoption. The monograph also examines the role of IoT devices in tracking and the potential implications for privacy, security, and consumer behavior.

Emerging issues affecting the future of tracking on the web are also explored in the monograph. It discusses the concerns surrounding data privacy, data security, and the potential for discrimination and bias in tracking practices. The work examines the role of governments, industry organizations, and individuals in addressing these issues and developing policies and practices that promote transparency, accountability, and privacy.

In conclusion, tracking on the web is a complex and multifaceted phenomenon that has significant implications for individuals, organizations, and society as a whole. This monograph aims to provide a comprehensive overview of tracking, covering its historical development, legal and policy aspects, technical aspects, end-user perspectives, and emerging issues. By exploring these different aspects, the monograph aims to help readers gain a deeper understanding of the challenges and opportunities associated with tracking and develop strategies for navigating this evolving landscape.

Weight: 189g
Dimension: 234 x 156 x 6 (mm)
ISBN-13: 9781680839647