Trade Fair Annual 2020/21: The Standard Reference Work in the Trade Fair Design World

The trade fair sector was thriving until Covid-19 arrived, causing exhibitions to be postponed, cancelled, or relocated to digital space. This has led to new concepts such as virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats, and other ideas that are revolutionizing the sector and providing new impetus. The new trade fair yearbook showcases the most exciting exhibition settings of the previous year and invites us into virtual space.

Format: Hardback
Length: 288 pages
Publication date: 16 December 2020
Publisher: AVEdition

The trade fair sector had been thriving until spring 2020, when the COVID-19 pandemic disrupted the industry. Exhibitions were postponed, canceled, or relocated to digital spaces, introducing new concepts such as virtual twins, AR, and VR walk-through stands, online exhibitions with innovative meeting formats, and completely different ideas that were revolutionizing the sector. The new trade fair yearbook showcases not only the most exciting exhibition settings of the previous year but also takes us into the virtual realm, offering a glimpse into the future of the trade fair industry.

The pandemic has forced the trade fair sector to adapt quickly, leading to the creation of new business models and the adoption of innovative technologies. Virtual events have become increasingly popular, allowing exhibitors and visitors to connect from anywhere in the world. These events have also provided new opportunities for networking and business development, as well as cost savings and increased efficiency.

In addition to virtual events, the trade fair sector has also seen the introduction of augmented reality (AR) and virtual reality (VR) technologies. These technologies allow exhibitors to create immersive and interactive experiences for visitors, providing a more engaging and memorable experience. AR and VR have also been used to create virtual tours of exhibitions, allowing visitors to explore the exhibits from their own homes or offices.

Another trend that has emerged in the trade fair sector is the use of sustainability and eco-friendliness. Many exhibitors are now focusing on reducing their environmental impact by using sustainable materials, reducing waste, and implementing energy-efficient practices. This trend is driven by the growing awareness of the importance of sustainability and the need to reduce our carbon footprint.

The trade fair sector has also seen the introduction of new meeting formats and networking opportunities. Online exhibitions and virtual networking platforms have become popular, allowing exhibitors and visitors to connect and collaborate from anywhere in the world. These platforms have also provided new opportunities for business development, as well as the ability to reach a wider audience.

Despite the challenges posed by the COVID-19 pandemic, the trade fair sector has remained resilient and adaptable. Exhibitors and organizers have been creative in their approach to the industry, and have been able to find new ways to connect with exhibitors and visitors. The future of the trade fair sector looks bright, with new technologies and trends continuing to emerge and transform the industry.

In conclusion, the trade fair sector has been significantly impacted by the COVID-19 pandemic, but it has also emerged stronger and more innovative than ever before. Virtual events, AR and VR technologies, sustainability and eco-friendliness, and new meeting formats and networking opportunities have all become popular in the industry, providing new opportunities for exhibitors and visitors alike. As we look to the future, it is clear that the trade fair sector will continue to evolve and adapt to meet the changing needs of the industry.

Weight: 1836g
Dimension: 233 x 313 x 25 (mm)
ISBN-13: 9783899863369