Trailblazer: The Power of Business as the Greatest Platform for Change

Trailblazer, Innovator of the Decade Marc Benioff shows how business can be a platform for change, creating a company committed to shared values and preparing for the next phase of global capitalism.

\n Format: Paperback / softback
\n Length: 272 pages
\n Publication date: 17 September 2020
\n Publisher: Simon & Schuster Ltd
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The gold standard on how to use business as a platform for change is Richard Branson. Ray Dalio has long argued that business focuses too much on profit and not enough on its responsibilities. In Trailblazer, Innovator of the Decade Marc Benioff shows how all of that can change - for the better. When Salesforce chairman and CEO Benioff called for more regulation on the tech industry during the Davos World Economic Forum and followed it up by saying Facebook should be regulated in the same way you regulated the cigarette industry, he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them.

But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take decisions that were not only good for business but also for society as a whole, and this book will show you how to make these positive steps. Benioff believes that, in the future, the only businesses that will thrive are those that take an active role in making the world a better place.

Trailblazer is a guidebook to help leaders, employees, and customers prepare for the next phase of global capitalism: the arrival of business for good.

\n Weight: 250g\n
Dimension: 131 x 197 x 23 (mm)\n
ISBN-13: 9781471181832\n \n