Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty

Changes in B2B buying have heralded a new age of B2B marketing, and Transforming the B2B Buyer Journey provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics, and tactics according to their needs at each stage. It also offers tips and templates to help ambitious B2B marketing professionals achieve the competitive edge and change the traditional marketing relationship with buyers.

Format: Paperback / softback
Length: 232 pages
Publication date: 03 March 2023
Publisher: Kogan Page Ltd

The evolution of B2B buying has ushered in a transformative era of marketing. Transforming the B2B Buyer Journey provides a fresh perspective that embraces the diverse intricacies of buyer behavior. It offers a comprehensive roadmap for mapping the buyer journey, harmonizing channels, metrics, and tactics to cater to their specific needs at each stage. This framework empowers businesses to maximize the value of their brand investments, effectively select and utilize technology, and measure the ROI of their marketing efforts. Moreover, it demonstrates how marketing can be transformed into a powerful driver of business growth and how to reimagine the relationship between marketing and sales. Authored by a highly accomplished and award-winning Chief Marketing Officer, this resource includes case studies and examples from renowned organizations such as PwC, Accenture, EY, Salesforce, ServiceNow, and NCR. It offers valuable insights, tips, and templates, as well as common pitfalls to avoid, making it an indispensable guide for ambitious B2B marketing professionals seeking to gain a competitive edge and redefine the traditional marketing dynamics with buyers.

Weight: 356g
Dimension: 156 x 235 x 19 (mm)
ISBN-13: 9781398606807