Transhumanisms and Biotechnologies in Consumer Society

Transhumanisms and Biotechnologies in Consumer Society explores the impact of life-enhancing technological advancements on consumer identity positions and market evolutions. It highlights how these innovations provoke critical interrogation around human capabilities, technological possibilities, gender equality, feminism, personal identity, bioethics, markets, and morality. The book also showcases consumer accounts on coping with and managing bodies-in-transition, focusing on illness, self-perception, survivorship, and the vicissitudes of these corporeal experiences.

Format: Hardback
Length: 212 pages
Publication date: 28 November 2022
Publisher: Taylor & Francis Ltd

Transhumanism and Biotechnologies in Consumer Society presents a comprehensive exploration of the profound impact of life-enhancing technological advancements on consumer identity positions and market dynamics. These cutting-edge innovations, encompassing body modification technologies and reproductive technologies, have empowered individuals to transcend the limitations of their physical bodies. Simultaneously, they have sparked crucial and urgent inquiries into the boundaries of human capabilities, the potential of technology, gender equality, feminism, personal identity, bioethics, markets, and morality. The contributions within this book reexamine these critical topics, shedding light on the intricate relationships between consumers of biotechnologies and the markets they perceive as restrictive or deceptive. Furthermore, by showcasing consumers' questioning of and resistance to biomedical and market imperatives, the book highlights how the concept of consumer sovereignty, consumer influence over markets, has evolved into novel forms of consumer activism, manifesting through contemporary health justice movements. The chapters in this book also offer deeply personal consumer accounts, delving into the experiences of coping with and managing bodies in transition, focusing on illness, self-perception, survivorship, and the intricacies of these corporeal experiences. By providing readers with a comprehensive understanding of how accelerated technological market changes are being navigated and creatively challenged at both societal and individual levels, this book serves as a valuable resource for scholars, policymakers, and practitioners alike. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.

Weight: 570g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032281735