Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior

The book provides a comprehensive overview of the digital transformation of media industries post-COVID-19, investigating the impact of immersive technologies and changing consumer behavior. It explores new content models, digital collaboration, and personalized psychological analysis.

Format: Paperback / softback
Length: 132 pages
Publication date: 23 April 2023
Publisher: Springer Nature Switzerland AG

The COVID-19 pandemic has brought about a remarkable transformation in the media industries, particularly in the realm of digital transformation. This comprehensive book offers a unique perspective on the impact of this transformation on various sectors, including television, art, gaming, and music. It delves into the profound influence of immersive technologies on these media, exploring their transformative effects on consumer behavior and content creation.

The book conducts an in-depth examination of the shifting dynamics of consumer behavior in the digital realm. It explores the emergence of new content models driven by creative thinking, the adoption of digital collaboration models, and the utilization of personalized psychological analysis to understand the preferences and motivations of digital consumers.

By examining these trends, the book provides valuable insights into the future of media and entertainment. It sheds light on the opportunities and challenges that arise as the industry adapts to the rapidly evolving digital landscape, and offers practical strategies for media organizations and content creators to navigate this evolving landscape successfully.

Overall, this book is a must-read for anyone interested in understanding the profound implications of the digital transformation on the media industries and the potential for innovation and growth in this space.

Weight: 238g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030953324
Edition number: 1st ed. 2022