Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics

Transmedia Directors is a collection that explores the work of artist-practitioners who work across media, platforms, and disciplines, promoting a new contemporary aesthetics. It provides insights into collaborative processes and strategies for composition, representation, subversion, and resistance, making it a valuable resource for scholars and practitioners.

Format: Paperback / softback
Length: 528 pages
Publication date: 06 February 2020
Publisher: Bloomsbury Publishing Plc

Transmedia Directors are a group of artist-practitioners who work across various media, platforms, and disciplines, including film, television, music videos, commercials, and the internet. In the age of media convergence, these directors have developed a distinctive style that points towards a new contemporary aesthetics. They engage with a wide range of media, such as film and television, which offer the potential for world-building and a sense of the past and future; music videos, which showcase audiovisual aesthetics and rhythm; commercials, which are quick and effective in conveying messages; and the internet, which has refreshed concepts of audience and participation. These directors also explore larger forms like restaurants and amusement parks, where they combine materiality with today's digital aesthetics.

One of the key aspects of transmedia directors' work is their encouragement of us to reassess concepts such as authorship, assemblage, transmedia, audiovisual aesthetics, and world-building. They challenge traditional notions of storytelling and invite us to explore new ways of creating and consuming media. Through their collaborative processes and strategies for composition, representation, subversion, and resistance, they provide a vital resource for scholars and practitioners alike.

This collection, which brings together insights about artist-practitioners' collaborative processes and strategies for composition, representation, subversion, and resistance, is a valuable resource for scholars and practitioners interested in the field of transmedia. It provides a comprehensive overview of the current state of transmedia and offers valuable insights into the future of this dynamic medium.

Weight: 842g
Dimension: 227 x 153 x 33 (mm)
ISBN-13: 9781501341007