Transmedia Practices in the Long Nineteenth Century

This book explores transmedia practices in the long nineteenth century, analyzing Victorian media such as theater, advertising, books, games, and newspapers alongside technological, economic, and cultural conditions. It examines engagement tactics and audience participation, highlighting the role of social agents in producing, distributing, and consuming Victorian media. Examples include Sherlock Holmes, Kewpie Dolls, cut-outs, popular lectures, telephone conversations, and early theater broadcasting, and authors such as Nellie Bly, Mark Twain, and Walter Besant. The book combines methods and theories from comics studies, communication and media studies, English and American studies, narratology, and more, offering new ways to think about transmediality.

Format: Paperback / softback
Length: 194 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

This comprehensive volume delves into captivating accounts of transmedia practices during the long nineteenth century, providing insightful model analyses of Victorian media, including theater, advertising, books, games, and newspapers. By examining engagement tactics and forms of audience participation, the book sheds light on the significant role played by social agents, such as individual authors, publishing houses, theater show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers, in the production, distribution, and consumption of Victorian media. Through the exploration of examples such as Sherlock Holmes, Kewpie Dolls, media forms and practices like cut-outs, popular lectures, telephone conversations, or early theater broadcasting, as well as the works of authors like Nellie Bly, Mark Twain, and Walter Besant, the book offers a profound understanding of the diverse range of transmedia practices prevalent during this era.

Drawing from a diverse range of fields, including comics studies, communication and media studies, English and American studies, narratology, and more, the book proposes innovative approaches to thinking about transmediality. While primarily aimed at students, teachers, and scholars in the humanities, this book also resonates with non-academic readers interested in the processes of media content production, dissemination, and consumption, as well as the broader implications of these practices.

In conclusion, this volume offers a valuable contribution to the study of transmedia, providing a rich and detailed exploration of the practices and contexts of Victorian media. By combining theoretical insights with practical examples, it provides a comprehensive framework for understanding the complex interplay between technology, economy, culture, and media in the nineteenth century.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032120843