Transnational Convergence of East Asian Pop Culture

This book explores transnational interactions of East Asian pop culture and current cultural practices, comparing them to Western popular culture. It discusses the history of transnational flows within pop culture, the convergence of practical, industrial, and business aspects of popular culture under the influence of digital culture, and the specific realities and practices of consumers beyond regional boundaries.

Format: Hardback
Length: 238 pages
Publication date: 09 March 2021
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate transnational exchanges of East Asian pop culture and contemporary cultural practices, offering a comparative analysis alongside the production and consumption of Western popular culture. Through a theoretical framework, it explores the unique characteristics of East Asian pop culture and sheds light on its global impact. An international team of esteemed authors, drawing from innovative theoretical perspectives and robust empirical research, examines the historical trajectory of transnational flows within the realm of pop culture. The chapters cover various aspects, including the captivating phenomenon of the Hallyu or Korean Wave, as well as the vibrant cultural industries of Japan and China. Throughout the book, the authors address the convergence of previously distinct practical, industrial, and business aspects of popular culture under the influence of digital culture. They further synthesize a vast body of research to explore the diverse realities and practices of consumers transcending regional boundaries, shared cultural identities, and historical constructs. This book appeals to academic researchers, undergraduates, and graduate students specializing in Asian media, media studies, communication studies, cultural studies, transcultural communication, or sociology. Its insightful insights and comprehensive coverage make it a valuable resource for scholars and enthusiasts alike.

Weight: 522g
Dimension: 160 x 242 x 21 (mm)
ISBN-13: 9780367648985