Transnational Hallyu: The Globalization of Korean Digital and Popular Culture

The Korean cultural industry has developed and globally exported various cultural products, known as the Korean wave or Hallyu, which is the focus of this book. It examines the evolution of Hallyu as a transnational process and addresses two distinctive aspects: digital technology integration and global reach. Extensive field studies in the US, Canada, Chile, Spain, and Germany will be conducted to comprehensively and comparatively examine the translational flows of Hallyu.

Format: Paperback / softback
Length: 192 pages
Publication date: 23 February 2023
Publisher: Rowman & Littlefield

The Korean cultural industry has made significant strides in recent years, exporting its diverse cultural products, including television programs, pop music, video games, and films, to a global audience. This phenomenon, known as the Korean wave or Hallyu, has gained significant traction in the global cultural market. The book aims to provide a comprehensive and comparative examination of the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain, and Germany. The chapters explore the evolution of Hallyu as a transnational process and address two distinctive aspects of the recent Hallyu phenomenon: digital technology integration and global reach. The book will be of interest to scholars and students interested in media globalization and contemporary Asia popular culture.

Weight: 306g
Dimension: 228 x 152 x 17 (mm)
ISBN-13: 9781538146989