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Bruce Cleveland,Wildcat Venture Partners

Traversing the Traction Gap

Traversing the Traction Gap

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  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension

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  • More about Traversing the Traction Gap

Traction is essential for startups to go from promising product to scalable business, but many fail due to poor market engineering skills. Traversing the Traction Gap provides a prescriptive how-to guide to help startups succeed by focusing on market engineering techniques. It addresses the go-to-market hurdle and provides a roadmap and metrics for success.

Format: Paperback / softback
Length: 288 pages
Publication date: 07 March 2019
Publisher: EverAfter Romance


Traction is essential for startups to succeed, but many fail due to poor market engineering skills. Traversing the Traction Gap exposes the reasons behind this failure rate and provides a prescriptive how-to guide focused on market engineering techniques. The go-to-market hurdle is insurmountable for many startups, as they need to establish a foothold in the market quickly and scale during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup, based on real-life examples and advice from Cleveland and the Wildcat Venture Partners team.

Weight: 410g
Dimension: 153 x 227 x 18 (mm)
ISBN-13: 9781635766240

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