Tribal and the Cultural Legacy of Streetwear

Tribal Streetwear is a lifestyle streetwear brand that represents various southern California sub-cultures, including graffiti, street art, skateboarding, surfing, tattoos, hip-hop, breakdancing, punk, lowriders, and custom culture. Based in San Diego, California, the brand has strong Chicano roots and spans the globe with retail stores on several continents. The book explores the impact of Tribal Streetwear on street culture and the balance between being relevant and responsible with their resources.

Format: Paperback / softback
Length: 256 pages
Publication date: 15 March 2024
Publisher: Intellect Books

Tribal Streetwear is a lifestyle streetwear brand that aims to represent a diverse range of southern California subcultures, encompassing graffiti, street art, skateboarding, surfing, tattoos, hip-hop, breakdancing, punk, lowriders, and custom culture. Founded in San Diego, California, Tribal has deep Chicano roots in its aesthetic and has established a global presence with retail stores across multiple continents.

This text explores the multifaceted nature of Tribal Streetwear through a series of articles, essays, and personal reflections. It delves into the challenges of maintaining relevance and responsibility while utilizing resources. The book is organized into four sections.

Section 1 provides an overview of Tribal and its place in the history of streetwear. It includes a historical account of Tribal, a personal narrative of its founding, and an essay on the unique aesthetics of southern California and their influence on Tribal's fashion.

Section 2 features interviews with notable artists, musicians, and cultural tastemakers who have contributed to street culture and Tribal. These individuals include Mr. Cartoon (tattoo artist), RISK (graffiti artist), PERSUE (street artists), Mike Giant (tattoo artist), Dyse One (graffiti artist), Craig Craig Stecyk III (skateboard culture), Bob Hurley (surf culture), and the Beastie Boys (hip-hop).

Section 3 comprises invited and peer-reviewed academic articles that delve into various aspects of street culture, with a specific focus on Tribal Streetwear. These articles cover topics such as breakdancing, surfing, skateboarding, graffiti, street art, tattooing, music (hip-hop/punk), lowriders, custom culture, and Chicano Studies.

Section 4 presents a series of photo essays that capture the essence and spirit of Tribal Streetwear and the diverse subcultures it represents. These images showcase the unique styles, expressions, and cultural influences that shape Tribal's designs and products.

Overall, this text offers a comprehensive exploration of Tribal Streetwear, shedding light on its origins, influences, and impact on street culture and fashion. It provides valuable insights into the challenges and opportunities faced by brands in this industry, while also celebrating the creativity and diversity that characterize southern California's cultural landscape.

Weight: 630g
Dimension: 169 x 241 x 21 (mm)
ISBN-13: 9781789388084