Tribes: We need you to lead us

Seth Godin's book "Tribes" has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. He presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. Examples include Joel Spolsky, Gary Vaynerchuk, Chris Sharma, and Mich Mathews.

Format: Paperback / softback
Length: 144 pages
Publication date: 04 April 2024
Publisher: Little, Brown Book Group

The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader is Seth Godin's visionary book. Since its first publication, this book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It is human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical. Now, the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.

With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again. Leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.

Tribes will make you think—really think—about the opportunities to mobilize an audience that is already at your fingertips. It is not easy, but it is easier than you think.

Weight: 156g
Dimension: 135 x 216 x 13 (mm)
ISBN-13: 9780349439846