Tumblr

Tumblr has been a vital platform for LGBT youth, social justice movements, and mental health counseling, but it has remained an obscure subculture for nonusers. This book provides the first systematic guide to Tumblr and its role in shaping internet culture, tracing the prominent social media practices of creativity, curation, and community-making and revealing its cultlike appeal and position in the social media ecosystem. It also introduces the concept of "silosociality" to critically re-think social media and its consequences.

\n Format: Paperback / softback
\n Length: 240 pages
\n Publication date: 10 September 2021
\n Publisher: Polity Press
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Launched in 2007, Tumblr quickly emerged as a welcoming refuge for LGBTQ+ youth, social justice movements, and a source of support for mental health concerns. For a decade, this micro-blogging platform outperformed both Twitter and Snapchat in terms of user numbers, yet it remained largely unknown to those outside its community. In their comprehensive guide, Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin shed light on Tumblr's profound impact on internet culture. Drawing on a decade of qualitative data, the authors trace the prominent social media practices of creativity, curation, and community-building on Tumblr. They unveil the platform's cult-like appeal and its significant position within the social media ecosystem. The book demonstrates how diverse cultures can coexist harmoniously on a single platform, despite often being perceived as separate entities. It also highlights the destructive trends in platform governance that have arisen in recent years. The concept of "silosociality" is introduced as a critical lens through which to re-examine social media and its implications. The book serves as an invaluable resource for students and scholars of media and communication, as well as anyone interested in exploring an influential yet overlooked platform.

\n Weight: 412g\n
Dimension: 148 x 210 x 24 (mm)\n
ISBN-13: 9781509541096\n \n