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Allison McCracken,Alexander Cho,Louisa Stein,Indira Neill Hoch

Tumblr Book: Platform and Cultures

Tumblr Book: Platform and Cultures

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  • More about Tumblr Book: Platform and Cultures

The book "Tumblr: An Intimate History" explores the diverse cultures and users that make up the popular social media platform Tumblr, highlighting its influential role in shaping progressive youth culture. It features essays, artwork, and insights from over 60 contributors, with a focus on topics such as fandom, platform design, race, gender, sexuality, aesthetics, disability, mental health, and social media privacy.

Format: Paperback / softback
Length: 384 pages
Publication date: 30 November 2020
Publisher: The University of Michigan Press


Tumblr, a popular social media platform, has garnered significant attention for its diverse user base and cultural impact. While it may not receive the same level of prominence as platforms like Twitter or Facebook, Tumblr has played a pivotal role in shaping and revolutionizing popular culture, particularly among progressive youth. In 2014, the New York Times even referred to this period as the "age of Tumblr activism." This comprehensive book offers a deep exploration of the various types of users and cultures that make up Tumblr. Whether you are new to the platform or have been a part of its community for years, this volume provides a wealth of insights and perspectives.

The book comprises a collection of essays and artwork that cover a wide range of topics, including fandom, platform structure and design, race, gender, sexuality, including queer and trans identities, aesthetics, disability and mental health, and social media privacy and ethics. With contributions from over 60 contributors, the book features over 80 illustrations and three full-color galleries, showcasing Tumblr's identity as a visually-driven social network.

Tumblr has played a significant role in shaping the attitudes and behaviors of an entire generation of young people, and this book serves as an invaluable guide to understanding the many ways in which the platform functions. It sheds light on the ways in which Tumblr has become a platform for self-expression, activism, and community building, and explores the impact that it has had on popular culture, politics, and society as a whole.

In conclusion, Tumblr: The Culture and Politics of a Generation is a must-read for anyone interested in understanding the complex dynamics of social media, the impact of technology on culture, and the role of young people in shaping the world. It offers a comprehensive and insightful exploration of the many different types of users and cultures that comprise Tumblr, and provides valuable insights into the ways in which this platform has influenced and shaped popular culture.

Weight: 528g
Dimension: 153 x 224 x 29 (mm)
ISBN-13: 9780472054565

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