Tweeting Brexit: Social Media and the Aftermath of the EU Referendum

This book examines the role of Twitter in creating, negotiating, and challenging Brexit narratives during the UK's exit from the European Union. It uses digital media analysis, interviews, and a wide range of data to explore Brexit-related tweets and discourses, and gives voice to key actors to explain why and how they have used Twitter. The author engages with theoretical discussions about the role of social media in politics and discusses new trends and practices in political communication. It is a valuable resource for students and researchers in digital media and politics, digital methods, and related areas, as well as anyone interested in understanding the role of Twitter in political communications.

Format: Hardback
Length: 180 pages
Publication date: 06 May 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate role that Twitter played in shaping, influencing, and challenging Brexit narratives during the United Kingdom's (UK) process of exiting the European Union. Through a multi-method approach, encompassing digital media analysis, interviews, and a diverse range of data, the author conducts a thorough examination of Brexit-related tweets and discourses they propagate. By giving voice to key actors, including UK citizens and political and media figures, the book explores the reasons and methods behind their use of Twitter to discuss Brexit and the outcomes they achieved.

The author engages with and expands upon various theoretical discussions central to our understanding of social media's role in politics, including the concept of permanent campaigning on social media and social media journalism. The book's reach extends far beyond the specific case study of Brexit, discussing emerging trends and practices in political communication and contextualizing them with empirical evidence.

This book is an essential resource for students and researchers in digital media and politics, digital methods, and related areas. It also serves as a valuable guide for anyone interested in deepening their understanding of Twitter's pivotal role in political communications.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032037875