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Maja Simunjak

Tweeting Brexit: Social Media and the Aftermath of the EU Referendum

Tweeting Brexit: Social Media and the Aftermath of the EU Referendum

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Tweeting Brexit examines the role of Twitter in creating, negotiating, and challenging Brexit narratives during the UK's exit from the European Union. It uses digital media analysis, interviews, and a wide range of data to explore Brexit-related tweets and discourses, giving voice to key actors and engaging with theoretical discussions about the role of social media in politics.

Format: Paperback / softback
Length: 180 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd


Tweeting Brexit is a comprehensive exploration of the significant role that Twitter played in shaping, negotiating, and challenging Brexit narratives during the United Kingdom's departure from the European Union. Through a multi-method approach, encompassing digital media analysis, interviews, and a diverse range of data, the book delves into the examination of Brexit-related tweets and discourses they propagate, while also giving voice to key actors, including UK citizens and political and media figures, to elucidate their motivations and strategies for using Twitter to discuss Brexit and the outcomes they have achieved. By engaging with and enriching a range of theoretical discussions central to our understanding of social media's role in politics, from perpetual campaigning on social media to social media journalism, the author contributes to a deeper understanding of the dynamics at play.

This book extends its reach far beyond the specific case study of Brexit, discussing emerging trends and practices in political communication and contextualizing them with empirical evidence. It serves as a valuable resource for students and researchers in digital media and politics, digital methods, and related fields, as well as for anyone interested in expanding their knowledge of Twitter's role in political communications.

Weight: 350g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032037882

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