Typography and Motion Graphics: The 'Reading-Image'

Michael Betancourt explores the nature and role of typography in motion graphics, using the concept of the 'reading-image' to model how it dramatizes the process of reading and audience recognition of language on-screen. He analyzes classic and contemporary title sequences, logo designs, commercials, film trailers, and information graphics, offering a theoretical model for understanding typography in media.

\n Format: Hardback
\n Length: 148 pages
\n Publication date: 27 November 2018
\n Publisher: Taylor & Francis Ltd
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In his latest book, "The Nature and Role of Typography in Motion Graphics," Michael Betancourt delves into the intricate relationship between typography and motion graphics, exploring its distinctiveness from static design. Through the concept of the "reading-image," Betancourt models the ways in which motion typography enhances the process of reading and audience recognition of language on-screen. By examining a range of classic and contemporary title sequences, including "The Man With the Golden Arm" (1955), "Alien" (1979), "Flubber" (1998), "Six Feet Under" (2001), "The Number 23" (2007), and "Scott Pilgrim vs. The World" (2010), Betancourt develops a compelling argument that distinguishes motion graphics from graphic design.

However, his analysis does not stop at title sequences alone. Betancourt expands his exploration to include moving or kinetic typography in logo designs, commercials, film trailers, and information graphics. He presents a striking theoretical model that sheds light on the role of typography in media, offering valuable insights into its expressive potential.

In this book, Betancourt challenges the traditional boundaries between typography and motion graphics, demonstrating how they can be seamlessly integrated to create visually captivating and impactful media experiences. He explores the techniques and strategies used by designers to manipulate typography in motion, such as animation, motion blur, and depth of field, to evoke emotions, convey messages, and enhance storytelling.

Through his comprehensive analysis and practical examples, Betancourt provides designers and artists with a valuable resource for understanding typography in motion graphics. He encourages them to push the boundaries of what is possible with typography, leveraging its visual and emotional power to create truly remarkable media experiences.

In conclusion, "The Nature and Role of Typography in Motion Graphics" is a groundbreaking work that delves into the dynamic world of typography in motion graphics. By examining the reading-image concept and analyzing a diverse range of title sequences and media, Betancourt offers a comprehensive and theoretical framework for understanding typography's role in media. This book is a must-read for designers, artists, and anyone interested in exploring the expressive potential of typography in motion.

\n Weight: 338g\n
Dimension: 144 x 225 x 11 (mm)\n
ISBN-13: 9780367029289\n \n